We’re living at a time when the use of the mobile phone has never been greater. Throughout Asia consumers use the mobile for talking, SMS, SMS promotions, playing games offline, listening to music, among others. All these things are commonplace and have been for years.

But if the cost of accessing data from a mobile phone/PDA was cut to an acceptable level, the kind of things that would be commonplace would be surfing the internet, making shopping purchases, downloading applications, music, games, exchanging information with friends, pictures, videos, news, intelligence.